Mexican
in Zürich
Creative Director for 15 years, photographer always. I spent over a decade directing campaigns for Spotify, Nike, Netflix, and CONCACAF from Mexico City through ACHE Agency. I learned that the images that work aren't the most polished ones — they're the ones that carry a pulse.
In 2025, I moved to Zürich with my partner Laure, our young child, and two large dogs. I brought a Mexican eye for color and warmth to Swiss precision. That mix influences everything I shoot: headshots with grit, brand work with texture, event coverage that feels lived-in.
The person behind the camera
I collect vinyl, shoot 35mm on weekends, and DJ under the name Caribe 89. I built a bar in Mexico City before I built a photography practice in Zürich.
All of that informs how I work: I'm interested in the texture of things, the moment before the posed version, the energy that doesn't get planned.
Why I work the way I work
Light as narrative tool
I prefer natural light and direct flash over studio setups. It creates texture, grit, and images that feel alive. No boring backgrounds, no generic soft-box portraits.
Direction over posing
I don't ask you to 'relax and be yourself.' I give clear direction because structure creates better spontaneity. You'll know what to do, which means better images in less time.
Fast work, thoughtful edits
I shoot efficiently and edit with intention. You get final images in 48–72 hours because I respect your timeline. No waiting weeks for deliverables.
Personality over perfection
The best images aren't the cleanest — they're the ones that carry a pulse. Less decorative polish, more tactile intention.
Beyond the camera
Car-free my entire life — if we're shooting on location, I'm arriving by bike
I DJ vinyl sets under the name Caribe 89
Co-founded Bussifame, a vinyl bar in Mexico City's Colonia Juárez
Fluent in Spanish, English, and enough German to order coffee
Always scouting Zürich's most colorful walls and corners for shoots
Film photography enthusiast — I still shoot 35mm for personal projects
Two large dogs who think they're lap-sized